Campaign created during my second year of uni for the genres project.
The genre that was chosen for me was gangster films:
This campaign uses the parallel importance of respect in mobster films such as The Godfather to communicate that consumers should 'Give their food the treatment it deserves' to that to 'Show some respect. It has to be Heinz.'
The campaign story - a wise guy reminds people to respect their food and the food they serve others. Politely warning them they need to change their ways if considering straying to unbranded 'fake ketchup'.