Image by James Eades
WWF logo.png
Norton&Smith logo.png

Brief: Inspire the next generation. Make them act for our planet.

Aim: Encouraging young people to think about the work of the WWF and the impact it has on protecting wildlife.

Insight: Once you get people emotionally invested in a subject, they are more likely to be inspired to drive change.

 

Concept:

Act for the planet -  a challenge for school aged pupils to create performances inspired by WWF.  For their final performances professional animal puppeteers will visit the school and perform the scenes alongside the students.

Here are a few designs for the classroom posters to inspire the stories.