For the 2022 World Cup Adidas hospitality hosted two waves of VIP guests for the weekends during the Semi Finals and the Final.

 

Each wave included a packed itinerary of exclusive experiences, from stadium tours, to day trips, to talks by notable speakers and of course Premium tickets to the matches.

 

We captured these unforgettable moments and immortalised them in this film which uses fast paced and playful shots to reflect the joyful, excited energy of the tournament.

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The interiors of the hospitality areas also provided the perfect backdrop for our content.

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Client: Adidas

Year: 2022

Role: Wrap Film Creative Lead | Direction and storyboarding