As official accommodation partner of EURO 2024, Booking.com aimed to deliver dot.YEAH moments to fans all over Europe.
My focus was on the social arm of the campaign, ideating content, briefing talent and extending reach through organic channels.
We collaborated with leading football content creators Ben Black and Fiago to create, The Destination Euro series, showcasing the life of the travelling football fan, pre, during and post tournament.
Throughout, fans watched these authentic 'day in the life' vlogs as the pair documented their travels from city to city, following their teams and experiencing stays in stunning areas of Germany along the way.
The content went live throughout the tournament over multiple platforms across Ben, Fiago and UEFA accounts.
ROLE: Creative Lead - Social Content
CLIENT: Booking.com | UEFA EURO 2024
AGENCY: Wasserman
Client: Booking.com | UEFA
Year: 2024
Role: Social Content Creative Lead
DESTINATION EURO
Social Posts
Daily reactive posting meant this was a fast paced project with short turnarounds and required immediate adaptability.
Therefore in our daily briefing, it was essential to be clear and directive with our talent to ensure we captured all the footage required, whatever the eventuality.
View a selection of the posts below
Search #destinationEURO on Instagram or TikTok to watch more
