As the official accommodation partner of EURO 2024, Booking.com aimed to deliver dot.YEAH moments to fans all over Europe.
My focus was on the social arm of the campaign, ideating content, briefing talent and extending reach through organic channels.
The Destination Euro series showcased the life of the travelling football fan, pre, during and post tournament.
We collaborated with leading football content creators Ben Black and Fiago. Fans could watch an authentic day in the life as the pair documented their travels from city to city, following their teams and experiencing stays in stunning areas of Germany along the way.
The content went live throughout the tournament over multiple platforms across Ben, Fiago and UEFA accounts.
ROLE: Social Content Creative Lead
CLIENT: Booking.com | UEFA EURO 2024
AGENCY: Wasserman
Client: Booking.com | UEFA
Year: 2024
Role: Social Content Creative Lead
DESTINATION EURO
Social Posts
This was a fast paced project with short turnarounds and reactive content, with some posts going live the following day. Therefore, it was essential to be clear and directive in our daily briefing with our talent to ensure we captured all the footage required, whatever the eventuality.
Here's a selection of the posts. Search #destinationEURO on Instagram or TikTok to see more
