Show Your Heart was the campaign concept that invited new and existing fans to don their national kits, show their heart and support their team during the Women's Euro tournament.

 

The light-hearted, star-studded hero film went live pre tournament and marked the start of an incredibly supportive summer of football. A legacy of which can still be felt today. 

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The video sat amongst other campaign activations which included the design of the digital mascot team ‘Hat Trick’ and the 'Road to UEFA Women's EURO’ Roblox game.

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Client: UEFA

Agency: Wasserman

Year: 2022

Role: Concept | Art Direction